Branding is really important if it comes to credit and the growth of any business. If used accurately also consistently it benefits build credibility and customer loyalty. and branding is not designing the identity of a company, it is a very larger concept than this also to make proper branding for your business, you need to work on all the brand touchpoints very strategically, starting with the logo, uniqueness idea, online behavior to the advertisement campaigns, customer services, etc.
Branding indicates the creation of a name, logo, or design which presents it easy to identify different companies of their competitors. That is a marketing method that not simply helps to put up a big impact on customers without too supports the customers to understand their expectations from multiple companies.