9 Ways To Create A Website That Sells:
You’ve spent hours creating a website that’s perfect for your business. You’ve made sure the design is eye-catching (or at least functional), added a few bells and whistles like contact forms and social media integration, and even deployed the best SEO practices. But if no one visits your site, it won’t matter how great it looks or how well optimized it is – you’ll never get customers.
Know your audience
The first step to creating a website that sells is knowing your audience. What do they want? How can you give it to them? They’ve already told you what they need, and now it’s up to you to provide it. Be blunt, be honest—and don’t assume anything about your customers simply because they happen to be human beings like yourself.
The second step is knowing how to reach them. If the goal of a website is getting people in touch with their emotions, then we have some work ahead of us: not only do we need relevant content but also clever design elements that appeal directly or indirectly (and sometimes both) on an emotional level as well as through logic and reason alone
Relevant and clear content
You want to create content that’s relevant and clear. Clarity is important because if your audience can’t understand what you’re saying, they won’t be able to take action on it. Relevancy is important because if your content doesn’t relate to the subject matter or problem they’re looking for information on, it’s not going to help them at all.
There are many types of content you could use: text-based articles, videos and images are all common options for website owners looking for ways to engage their audience and drive more traffic through their site. But whatever type of material you choose will need some basic writing skills in order for it to be effective. Here are a few guidelines:
● Use short sentences – shorter sentences make reading easier by breaking up long passages into shorter chunks (e.g., “The longer the sentence, the harder comprehension becomes” . This also makes reading less intimidating so visitors will stay engaged with what’s being said online instead of getting bored easily; if someone gets stuck trying figure out something like an unfamiliar word then they may give up altogether before reaching any other useful information!
● Bullet points – bullet points allow users’ eyes flow smoothly across multiple lines without skipping over anything important since we naturally read downwards along each line until we reach another line break; this means there will definitely be no confusion when using them during research sessions where people might want quick answers without having too much extra detail surrounding them right now.””””
Your Website In Their Pocket
While your website may look great on a desktop, it’s important to take into account how your website will appear on mobile devices. Even if you don’t have a mobile-specific version of the site, make sure that the code for all of your pages is properly formatted so that they load quickly and easily for users viewing them from their phones or tablets.
If you have a specific “mobile” version of your site (i.e., one that looks different from its desktop counterpart), be sure to test it thoroughly before publishing it to make sure that all links work as expected and content loads quickly even when using limited bandwidth.
Design every page as a landing page.
Landing pages are a great way to convert visitors into customers. They have one goal and one call to action, which is usually to get your visitor to fill out a form. But landing pages should be designed for a specific audience and purpose.
Designing every page as a landing page will ensure that you’re getting the most out of your website by turning all visitors into leads, even if they don’t buy right away (or ever). This will also make it easier on those who do want to buy because they won’t have to go through multiple steps—they can just fill out the form and check out!
When designing landing pages, keep mobile in mind. It’s important that your site looks great on mobile devices so people can easily navigate through it no matter where they’re browsing from: home or work; tablet or smartphone; desktop computer monitor size (bigger screens are becoming more common!).
Keep it scan-able
To help your site be easy to scan, you should:
● Use headings and subheadings. Headings (H1-H6) and subheadings (H1-H2) are text that is larger than the rest of your text. They can be used to separate sections of your site or give each section a title.
● Use bullet points. Bullet points are short lines of text that tell people what you’re about to say, making it easier for them to follow along as they read through your content.
● Use short paragraphs. Most people don’t want to read large chunks of text on a website, so keep your paragraphs short—no more than five lines at most! The shorter the better! If there’s an exception where you absolutely need something longer, use line breaks in between each paragraph instead (rather than just one long paragraph).
Follow design and usability standards
Although it might seem like a small thing, following the design and usability standards that have been established by others can go a long way in helping you to create an effective website.
First, make sure that your site is built using a responsive design. This means that it should look good on any device (tablet, phone, laptop), so that customers will be able to use it regardless of what kind of screen they’re looking at.
Second, adopt a mobile-first approach when creating content for your site. This involves prioritizing content for mobile devices first and then adding features such as videos and other elements after testing them out on smaller screens first.
Thirdly, use a grid layout instead of free-form layouts when designing navigation menus or other components where navigation tools are used often throughout each page or section of the site (like homepage tours). Grids help keep things aligned better than free-form designs because they force you to place important elements in specific spots without allowing too much room for error or confusion between pages/sections being navigated through together by visitors who aren’t familiar with how they work yet – allowing them more time learning about those things instead!
Your brand is the promise you make to your customer. If a potential customer visits your website, what do they see? Do the colors and images convey the message that you want them to receive? Does it look like a site for a professional service or an amateur home business? Are there typos and grammatical errors throughout the copy?
Once you’ve created a brand for yourself as a business, consistency is key. The best way to ensure consistency across all of your materials (from websites to social media profiles) is by using one single typeface, color palette, and logo. Consistent branding helps customers recognize and trust in your brand quickly so they can spend more time focusing on what matters: buying from you!
If at any point along this journey of creating an awesome website that sells things through it—you realize something isn’t working—don’t be afraid! Just because something isn’t working doesn’t mean everything else needs changing too though…or does it? That’s up for debate but we’ll let professionals decide on that one later 🙂
The old adage “If it ain’t broke, don’t fix it” is not a good one to live by when you’re running a business. If your website isn’t improving and evolving with the times, you’re falling behind.
● Keep your website up to date. It’s so important for websites to evolve: keep your content fresh and relevant, add new pages regularly and remove old ones that aren’t being used anymore.
● Make sure it’s relevant to your audience. If there are sections of your site that feature products or services that don’t resonate with customers anymore, remove them from the main navigation so they don’t get in your way when people are looking for something else on the site (or worse yet—buy those products or services). You can put these items on another part of the site where customers can still find them if they want them after all!
● Make sure it looks good on all devices (especially mobile). Your website should look good no matter what device someone uses–even if they’re using an older model phone because they don’t know any better! If people get frustrated trying to navigate around something that looks bad or isn’t responsive enough for their device then chances are good that person won’t come back again anytime soon-and we definitely want our readers coming back often!
Take time to research and plan before starting your website.
Before you start building your website, it’s important to research and plan.
● Research your target audience. Who are they? What do they want? What pain points do they have that can be solved by your product or service?
● Research the competition. Which websites are already selling products in this niche? How does their content differ from yours and why does it work for them? Do they offer free shipping or free returns, etc.? Look at their designs as well; what do you like about them and what don’t you like about them?
● Research keywords related to the product or service you’re selling on Google Keyword Planner . You’ll want to focus on keywords with higher search volume than average so that you can reach more people looking for what you sell online! Once again, this will help inform which language should go into writing copy later down the line when building out pages on our site so pay attention now while doing these exercises because everything matters when creating a website – even if it doesn’t seem relevant right away 😉
If you follow these tips, your website will be on the right path. It can still take time to find what works for your business and reach a level of success, but by following this guide, you’ll be off to a good start!
After viewing our Nine tips above, you may think we’ve just given you a handful of additional reasons why your website isn’t performing as well as it could be. And you’d be right—if your site is truly in need of a makeover. The best way to know for sure? Put our tips to the test and get back in touch with us so we can talk about how to improve your site.